• Indonesia’s domestic market for electronics has been showing a broad upward trend for the past decade in line with improved per capita purchasing power and greater consumer sophistication. The broad electronics sector grew at a fast pace of 6.4% annually between 2010 and 2014, reaching USD 13 billion in 2014.

• Indonesia with over 250 million of population (40% of ASEAN population) is very exciting for “Consumer Electronics” market. Indonesia has become one of the largest “Consumer Electronics” market in the ASIA with revenue in the “Consumer electronics” segment amounts to USD 1,287.1 million in 2016. (statista 2015).

Audio Video Sales : Rising from USD 2.09 billion in 2016 to USD 2.76 billion in 2020, CAGR of 7.2% 2016-2020. Flat-panel TV set upgrades still have growth momentum in Indonesia, while Smart and Ultra-HD technologies will trigger spending in among high income households. (BMI Research, Indonesia Consumer Electronics Report, Published Update 1 July 2016).

Computer Hardware Sales: USD 4.83 billion in 2016 to USD 7.61 billion in 2020, compound annual growth rate (CAGR) of 12.0% 2016-2020. Depreciation remains a squeeze on affordability in 2016, but the medium-term outlook is bright based on income growth that will deepen the market and ease price sensitivity in the middle class. (BMI Research, Indonesia Consumer Electronics Report, Published Update 1 July 2016).

According to the Ministry of Industry, Indonesia is home for 250 electronics manufacturers, Both international and domestic groups have shown great success in a booming domestic and regional market. Many major electronics manufacturers have made Indonesia as their production base to supply the domestic as well as the international demand. (Source: BKPM-Indonesia Investment Coordinating Board).